If you haven’t yet dipped your nib in the Gutenberg inkwell, you should give it a try. Gutenberg has been a part of WordPress since version 5.0., and is now used by 100s of millions of WordPress websites.  As our WordPress workflow increasingly shifts towards Gutenberg, let’s look at a new use case for Gutenberg blocks that we might not have thought of before: Newsletters. Newsletters are back, and they’re on the rise Since the first advertising email sent in 1978, email marketing has now been around for decades. Today, email marketing is stronger than ever, and experiencing a revival. […]

WooCommerce is the most popular and the most downloaded WordPress plugin, with 5+ million active installations. With WooCommerce, creating your online store, uploading products in an organized manner, and customizing the look of your online store, etc. has become easy and simple without requiring any programming geeks. But setting up an online store is only the beginning of generating revenue. A well-designed online store requires an extensive marketing effort to generate sales. Making sales is a broad concept and requires an extended effort ranging from understanding the customer’s needs, reaching out to the prospects, then managing, converting, retaining, etc. These […]

Welcome to Press This, the WordPress community podcast from WMR. Here host David Vogelpohl sits down with guests from around the community to talk about the biggest issues facing WordPress developers. The following is a transcription of the original recording. David Vogelpohl: Hello everyone and welcome to Press This the WordPress community podcasts on WMR. This is your host, David Vogelpohl, I support the WordPress community through my role at WP Engine, and I love to bring the best of the community to you hear every week on press this as a reminder, you can find me on Twitter @wpdavidv, […]

While security is an important topic for any WordPress site owner, it’s even more so for enterprise websites. Large-scale websites have a lot more to lose by being hacked than sites with smaller audiences. There is more reputation and revenue at stake when the site is not available and potentially more sensitive data that could become compromised. Because security needs for WordPress enterprise websites is a slightly different beast, in this article we will take a deep dive into it. We will check how it differs from the needs of your normal mom-and-pop site and how you can effectively address […]

Ecommerce is tough business. From increasing expectations online shops have to fulfill to cart abandonment, it’s not always easy to convert visitors into paying customers. A central element here: checkout page design. Think about it: you probably invested a lot in sourcing products, web design, and building traffic. Yet, in the end, the checkout page is the last part of your website that customers will interact with. After making a huge effort to get them there, it can literally make or break whether someone goes through with their purchase or not. If they don’t, all the work you did before […]

Yoast has recently published a new course dedicated to helping eCommerce owners improve their search engine rankings. However, learning new techniques is one thing – putting them into practice is often an entirely different matter. That’s why we’ve created this complete guide to increasing sales, using the Yoast Ecommerce Search Engine Optimization (SEO) training course. By putting your new knowledge into practice, you should have no problems climbing those search rankings and boosting your conversions. In this post, we’ll look at why SEO is particularly important for online store owners. We’ll then share three tips for translating Yoast’s advice and tips into […]

WordPress allows you to build your website easily and opens up access to a whole world of stunning themes and powerful plugins. If you’re looking for a way to grow your business with a website, WordPress is the ultimate solution.  There are ample online marketing techniques that allow you to scale your website traffic. However, when it comes to having an online platform to connect with your audience, websites are not alone.  Mobile apps have emerged as a powerful interface of late. Since smartphones are now ubiquitous, apps have seen a natural rise in general preference and popularity when compared […]

The Gutenberg plugin undergoes continual changes. These updates correct bugs and introduce new functionalities. However, you may be left feeling confused about recently added features and how to use them. With the Gutenberg 11.0 and 11.1 updates, various editor changes transform how you interact with the plugin. If you take the time to familiarize yourself with these adjustments, you can better manage your WordPress site. In this article, we’ll look at what the Gutenberg plugin is and why you might want to use it. Then, we’ll outline three key editor changes with its 11.0 and 11.1 updates. Let’s get started! […]

The Torque Social Hour is a weekly livestream about WordPress news, events, and life. This week’s special guests is Brian Gardner, a Principal Developer Advocate at WP Engine and the founder of StudioPress. Our co-host is Carrie Dils, a freelance coach and Wordress developer. In this episode we talk about how Full Site Editing will affect WordPress theme developers. Join us each Wednesday from 3-4pm PST for the next episode of the Torque Social Hour.