Last year, in the wake of a global pandemic, WordCamp US organizers made the painful decision to cancel the conference. Citing Zoom fatigue and organizer burn out, the team decided it was best to allow people a break at the end of the year. After a year of planning and perfecting virtual events, WordCamp US is back! The team will hold a one day all virtual, free event on October 1 starting at 8:45 am PDT and we couldn’t be more excited. Get ready for great speakers, sponsors, and even music! Get your free ticket! Back and Better Than Ever […]

The Torque Social Hour is a weekly livestream about WordPress news, events, and life. This week’s special guests is AmyJune Hineline, an Open Source Community Ambassador and QA Engineer at Kanopi Studios. We talked about how non-coders can help contribute to WordPress core. AmyJune will be giving a full talk at WordCamp US on this topic. Join us each Wednesday from 3-4pm PST for the next episode of the Torque Social Hour. Next week’s guest will be Jen Swisher, a lead organizer at WordCamp US.

Investing in an eCommerce platform is one of the most important decisions you can make as an online business owner. WooCommerce is a very popular option. However, it isn’t perfect, and you may be looking for a more suitable choice. Fortunately, there are some excellent WooCommerce alternatives available. Each eCommerce platform serves different company sizes and budgets, and varying levels of technical experience. In this guide, we’ll look at the importance of choosing the right eCommerce platform for your online business. Then, we’ll discuss four of the best WooCommerce alternatives and why they may be suitable for your needs. Let’s […]

CSS specificity is an important tool in the arsenal of web designers and developers and anyone who changes the design of their site by playing around with cascading style sheets. If you have ever been in the situation that you just couldn’t get an element to behave or a look the way you wanted it to, you have likely felt its power. But, wouldn’t it be great to harness CSS specificity for your own gains rather than feel at the mercy of it? If you just nodded empathetically, then you have come to the right place. Right here, right now, […]

StudioPress founder and one of the architects of the modern WordPress theme ecosystem, Brian Gardner, will join WP Engine as a Principal Developer Advocate. He will wear many different hats but will further enhance the developer experience at WP Engine by charting a course to advance WordPress and lead developer relations, specifically helping people with the transition to Gutenberg (block editor). When some were wary of the inclusion of Gutenberg, Gardner led the charge in not only making StudioPress compliant but designing specifically for StudioPress. Gutenberg is the future of content creation in WordPress. While the transition is still ongoing, […]

In October 2020, Google released a brand new version of their Analytics platform: Google Analytics 4. While the only thing that’s changed is the addition of a property, it came with a bunch of exciting features, an updated and in many ways simplified interface, and a shiny new name. In this Google Analytics 4 tutorial, we will dive into all of it! There’s a whole host of complex features to wrap your head around and they add tons of important functionality. Most notably, you can now track both apps and websites, which is a pretty big deal and was a […]

Looking to earn some extra income online? A good place to start is affiliate marketing — earning commissions on products or services you promote. When visitors click on your links and make a purchase, you earn a commission. Because you’re a “middle man,” you won’t have to ship orders or handle customer support. The best part is that affiliate marketing can generate passive income for years. Affiliate marketing spending is projected to reach $8.2 billion by 2022. That figure is only going to increase as more companies invest in affiliate programs. If you want to get in on the action, you’ll […]

Is Gutenberg any good for eCommerce? The new editor has been out for quite a while now, nearly three years in fact, and has been the default since WordPress 5.0. Reception at the time was and still is mixed; some people say the new editor is much better, while others simply hate it. These polarized opinions have made many people hesitant to make the switch, especially store owners who have their entire eCommerce shop riding on their decision. With three years of development and feature updates, and three years for plugin authors to experiment with the newest WordPress editor, has […]

Monthly Recurring Revenue, or MRR, is crucial for any business. The more passive income you can generate, the more focus you can put in other parts of your operation. If you are looking to generate more money in general, the WPMRR Virtual Summit is for you. Hosted by Joe Howard of WP Buffs, this free summit lasts three days and will walk you through how to get more MRR and keep it. Each day follows a different topic: Day 1: Sales, Marketing, and Content Day 2: Operations and Systems Day 3: Website Management Experts such as Brad Williams, Carrie Dills, […]

Starting an online business is no walk in the park — it requires diligent planning, understanding your market and competition, and basic knowledge of standard business practices. Ecommerce is growing at an exponential rate, and there’s no sign of it slowing down.  Some startups and nascent businesses believe that operating online means there’s no need to purchase office space. It may even be a driving factor when deciding to open an eCommerce company.  Here are some reasons why physical location matters for your online business. Why Have a Physical Location? Regardless of what industry you serve, having a physical location […]