Over time, a business may change ownership for a wide variety of reasons. You might decide you need a new challenge, or have to let your startup go due to increased personal responsibilities. Alternatively, perhaps you’re on the lookout for an established brand you can grow.  Regardless of which end of the transaction you’re on, buying or selling a WordPress business, website, or side-gig can be tricky. You’ll want to maximize your returns or get the best value for your money. Using the right intermediary can make the process more transparent and hassle-free. In this article, we’ll discuss where you […]

At the time of writing this article, COVID-19 continues to spread across the world. And while some countries have had more cohesive responses than others, one thing remains for certain everywhere: how you market your business during this time is important. Not only to combat possible revenue loss but also stay in communication with your customer base. However, it’s not enough to just send out an email blast that says something to the effect of, “In these uncertain times, we care about you.” That will not suffice. Instead, it’s vital that you craft a marketing plan that speaks to the […]

It’s tough to stand out among the millions of blog posts published every day, and the social media revolution has changed the way people consume content. Creators need to get, well, creative if they want to attract visitors. Enter Web Stories. These bite-sized pieces of visual content stand out easily on Search Engine Results Pages (SERPs), and their brief nature caters well to mobile users with small screens and limited time. Google recently released a new WordPress plugin designed to make it easy for you to incorporate Web Stories into your posts. In this article, we’ll take a look at […]

Inadequate website navigation can lead to poor User Experience (UX) and increased bounce rates. Your primary menu might need some complementary features to help users sift through your content, such as WordPress breadcrumbs. Breadcrumbs – whose name originates from the Hansel and Gretel fairy tale – show users the paths they’ve taken through your posts and pages. They leave a trail of easily-accessible links to guide visitors back the way they came. In this article, we’ll further explore what breadcrumbs are and why you should include them on your WordPress site. We’ll also dive into how to add them with […]

While finance experts are predicting the deepest financial crisis of this century due to the Covid-19 pandemic, that doesn’t mean it will hit everyone as hard. Although the future might not seem very bright for some companies and individuals, we have to remember that all previous recessions have started a new era and new opportunities for business and innovation. If your company’s online business was not built on a well-designed strategy at this point, you might want to adopt some of these tools and tactics to stay in the game so that your market share would not be taken by […]

Whether you’re a charity or a content creator who’s been hustling for a while, you’re probably considering reaching out to your audience for financial support. However, being able to accept donations on your WordPress site can be difficult without the right tools. Luckily, there are several excellent plugins that you can use to set up this functionality on your website. Without any coding knowledge, you can create slick donation forms, manage your income flows, set goals, and more.  In this article, we’ll introduce you to three user-friendly plugins that you can install to accept donations on your WordPress site. Let’s […]