There are many great reasons to develop a free-to-use plugin for WordPress. What may not be as obvious is the value a person or company can receive from the unpaid venture. The benefits of this seemingly free work can provide positives such as exposure, cross-promotion, market testing, upselling opportunities, and adding to name recognition. Giving Back to Community Let’s start with the altruistic reason: giving back. We’ve all stood on the shoulders of a dedicated community for years. Most developers have a standard set of plugins they will always deploy with any given install. Those plugins didn’t happen by magic. […]