Blogging and email marketing are two channels that aren’t always automatically used together – be it by companies with commercial blogs or full-time bloggers. But when it comes to having and growing a blog, using your email database in a smart way can make the difference between the success or stagnation of your readership. Regardless of what type of blog we talk about, the challenges people face when managing a blog tend to be the same old usual suspects. How do I get people to come back for more content? How do I encourage reader loyalty among my visitors? How […]